LinkedIn Services: Optimizing For Search Engines
LinkedIn Marketing: A Powerful Job Seeker Tool
Providing LinkedIn services to help you, the job seeker, get an edge on other job seekers. Filling out your LinkedIn profile completely will help you get discovered. Search engines love data! This is referred to as optimizing your LinkedIn profile for search. Google’s mission is to have this information organized in a way that makes it universally accessible and useful. When you take the time to fill out your headlines, titles and descriptions completely on your profile; it increases your chance of showing up in the search results. Another feature of your LinkedIn profile is the ability to add documents like a resume or cover letter! When adding documents it gives your profile a more visual and expanded section about you. Before social media, all we had were websites. Websites as we know can be costly so the alternative is to use a free or paid account on LinkedIn.
LinkedIn goes far beyond than just filling out your individual profile and leaving it alone. You have to keep it updated and maintain it as you go through life since our interests and situations can change over time. More people tend to pay attention to your online presence than you may realize. When an opportunity comes along you want to be prepared by placing your best foot forward. Stay up to date, remain relevant and keep your pace moving forward.
Going Beyond LinkedIn Optimization
Gaining traction in the search engines is great but what about on LinkedIn itself? Your LinkedIn network may include hundreds of connections which is fantastic, however are they regularly seeing your updates? On average a user needs to post an update 20 times per month to reach 60% of their network! The more active you are in posting updates, commenting, liking and participating in LinkedIn group discussions then you increase your chances for an opportunity. Do not be afraid to connect with those whom you may not know. Always remember when connecting, you need to relate to your audience and not come off as a sales person.
Learn more about networking and our profile writing services.