How Search Optimization Can Aide Your Job Search
LinkedIn Profile, Resume and Cover Letter Services
Search optimization can aide you in your job search. Having an optimized presence across the web is an absolute necessity in today’s job marketplace. Optimized merely means making the most effective use out of what you have, whether that be a situation, opportunity or resource. Taking the time to fill something out completely does take a commitment from you. People will take notice and are more likely to read further. When people read further then that is when the connection begins and could be your ticket to your next opportunity.
The web grants us wide open opportunity to research prior to meeting for the appointment. This includes individuals viewing your LinkedIn profile, resume or cover letter online through sites like Simply Hired and Indeed. Simply put, you cannot afford to not have your presence optimized on the web. Learn more about our LinkedIn profile writing service.
Resume, Cover Letter and LinkedIn Profile Search Optimization
Optimizing for search engines like Google, Bing and Yahoo! is critical in the web space since there is so much competition. When an individual does a search on one of the platforms we hope our profile or website will show up near the top of the list. Most searches do not go past page two of the results displayed.
Think of this example, if a recruiter is searching for someone with Search Engine Optimization (SEO) experience then you would want the headline of your profile to feature this. If it doesn’t then you run the risk of either not showing up or the searcher skips past the result and clicks on something else.
Phrase searched on Google: “Search Engine Optimization expert DFW.”
Result: #6 on page 1!
Whether you are search optimizing your resume, cover letter or LinkedIn profile it is critical that your most important keywords are within your document somewhere and hopefully more than once. Sites like Simply Hired, Indeed, LinkedIn and SlideShare all provide options to make your information publicly available when then in turn can show up in search on Google, Bing and Yahoo!. Remember though, this only works if your material is optimized for search engines.